Stept X is Where Story Becomes Experience

CB2

TO DRAW CB2'S MILLENNIAL AUDIENCE INTO STORES, WE CREATED "AFTER HOURS": A SERIES OF SOLD-OUT LATE-NIGHT PARTIES WITH NOTABLE DJS STAGED INSIDE CB2 RETAIL LOCATIONS NATIONWIDE, PAIRED WITH A CONTENT SERIES SPOTLIGHTING EACH MUSICIAN. THE EVENTS PACKED STORES, EARNED ORGANIC PR, AND EXCEEDED THE BRAND'S ENGAGEMENT TARGETS WITH HUNDREDS OF

POSTS ACROSS CHANNELS.

+CREATIVE +EXECUTION +CONTENT

GOLD BOND

FOR THE LAUNCH OF GOLD BOND'S "BASE LAYER" CAMPAIGN WE CREATED AN OFFICIAL GUINNESS WORLD RECORDS ATTEMPT FOR THE LARGEST SWIMSUIT SKI RUN, LED BY CHELSEA HANDLER ALONGSIDE ~700 SKIERS AND SNOWBOARDERS. BUILT ON THE IDEA THAT "SKIN IS YOUR FIRST BASE LAYER," THE ACTIVATION PAIRED GOLD BOND HEALING HYDRATING LOTION WITH CUSTOM MERCH, DISCOUNTED LIFT TICKETS, AND A POST-RUN DJ SET.

+LOGISTICS +EXECUTION +CONTENT

GOT MILK

IN ADVANCE OF CLIMBING BECOMING AN OLYMPIC SPORT, IN PARTNERSHIP WITH GALE AND GOT MILK TO BUILD A FULL-SIZE CLIMBING WALL ATOP A 30-STORY BUILDING, WHERE OLYMPIC CLIMBER KAI LIGHTNER SCALED IT BENEATH THE MESSAGE "YOU'RE GONNA NEED MILK FOR THAT." THE INSTALLATION DOUBLED AS THE SET FOR A TWO-MINUTE FILM DIRECTED BY JIMMY CHIN AND STAYED OPEN TO VISITORS FOR A MONTH.

+ DESIGN + BUILD + CONTENT

SMIRNOFF

AFTER PRODUCING A SERIES OF SHORT DOCUMENTARY FILMS FOR SMIRNOFF'S "COME ON IN" SERIES, WE COLLABORATED ON A SERIES OF IN-PERSON EVENTS HOSTED BY THE COMMUNITIES FEATURED ON SCREEN. ANCHORED BY FILM SCREENINGS AND BOLSTERED WITH CUSTOM MERCH, SIGNAGE, ACTIVITIES AND LOCAL PRESS. THE SERIES DREW 500+ ATTENDEES, EARNED ORGANIC PR, AND DEEPENED COMMUNITY ENGAGEMENT ACROSS 3 CITIES.

+STRATEGY + SCREENING + CONTENT

WHOOP

WE SCRIPTED, DESIGNED AND EXECUTED AN IMMERSIVE KEYNOTE FOR WHOOP'S CEO TO LAUNCH THE 3.0 WEARABLE, WITH 3D PRODUCT RENDERS AND MOTION GRAPHICS RUNNING ON INTERACTIVE LED PANELS, CAPTURED MULTICAM. THE HOUR-LONG PRESENTATION AND 15+ SOCIAL CUT-DOWNS DROVE 200,000+ VIEWS ON THE BRAND'S YOUTUBE.

+CREATIVE +DESIGN +CAPTURE +POST