Born and raised in Sheffield, England, Toby blends cinematic, narrative techniques with a sense of documentary realism. He has directed commercials and branded content for world class brands including BMW, Fujifilm, The Players’ Tribune, Champs Sports, Footlocker, NBA and over 10 spots for Nike. Most recently, his Nike x House of Hoops national spot was broadcast on TNT during the NBA All Star 2018 event. Having worked with a variety of athletes, influencers, and musicians, he has developed an ability to pull strong performances out of non-actor talent. He is always driven by story first, so even his most high-energy, product focused work will have a strong narrative arc at its core.